What do you get when you wire up a shopper with an EEG cap and eye-tracking gear?

Interestingly, all of those “Buy One, Get One Free!” and “SALE!” signs in your grocery store actually DO get your brain to light up.
Shoppers really do react to in-store signs and promotions and change their buying behavior.





Inside the brain of a shopper
http://www.youtube.com/watch?v=th8wWy1I2p4