One study shows that changing the retail lighting environment can be good for the environment AND boost sales:
Skylights were found to be positively and significantly correlated to higher sales. All other things being equal, an average non-skylit store in the chain would likely have 40% higher sales with the addition of skylights, with a probable range between 31% and 49%. This was found with 99% statistical certainty. [From a Pacific Gas & Electric study: Skylighting and Retail Sales - An Investigation into the Relationship Between Daylighting and Human Performance.]
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